Michele_Averill_highresMichele Averill – CEO, Community Chapter Executive, American Red Cross

Michele Averill is the CEO, Chapter Executive of the American Red Cross Central Coast Chapter and provides leadership to the over 600 local volunteers and 8 employees to serve the nearly 765,000 residents in Monterey, Santa Cruz and San Benito Counties with lifesaving programs and services.

Prior to joining the Red Cross, Michele spent 13 years with Saint Louise Regional Hospital in Gilroy. She started as the Breast Center Coordinator where she oversaw the successful merger of two staff teams from competing facilities. She later became the Director, Physician Relations and Marketing where she successfully recruited high quality physicians, increased physician retention, and spearheaded a community-building program.

In 2006, Michele was promoted to Chief Executive Officer and Foundation Vice President of Development. She launched the first Capital Campaign for Saint Louise Regional Hospital and collaborated with community leaders and created “Partners for Healthcare Excellence,” a fundraising committee formed by community members to address unfunded needs for the hospital. She also planned a number of successful events including The Chiala Wine Event which was the brainchild of her and George Chiala Sr. to bring the community and local restaurants and wineries together at the beautiful Chiala Estate.
Having grown up in pastoral Corralitos, Michele has been an avid gardener since childhood. Combining her passion for horticulture and charitable giving, Michele was instrumental in forming a partnership between the Master Gardener Program of Santa Clara County and Saint Louise Hospital. Through this partnership a garden was established on the Saint Louise Hospital campus. The garden provides refuge for patients and families, and provides donated fruits and vegetables to St. Joseph’s Family Center in Gilroy feeding the hungry.

She serves on the Board Quality Committee of Salinas Valley Memorial Hospital and has also been a member of the Gilroy Rotary, and is currently a member of the Aptos Rotary. She has been an active volunteer with a number of local nonprofits.

Michele studied Radiologic Technology at Cabrillo College in Aptos, Calif., graduating with honors. She earned her State of California and National Licenses in Radiology, Mammography, and Fluoroscopy. Michele received a Bachelor’s degree in Applied Science and Technology from Thomas A. Edison State College in Trenton, NJ. She has completed the Fundraising Management Program at University of Wisconsin Madison School of Business and the Principles and Techniques of Fundraising Program at Indiana University, Center for Fundraising.